3.3. Supply-Push: Professional 3D Artists
A paradigm shift to professional 3D artists that is as transformative as the Metaverse will require a new platform model in order to cater towards the new supply/demand dynamics of 3D assets. Legacy marketplace platforms like TurboSquid or CGTrader are not fundamentally designed to accommodate the huge increase in 3D asset demand originating from everyday Metaverse participants.
Reitio is explicitly built from the ground up in order to serve the interests of professional 3D artists that are pivoting their services towards the Metaverse. Reitio empowers 3D artists to create their own branded asset packs or templates, and list them on the platform for users to choose from.
With Reitio being the go-to hub of the retail-led “creative movement” on generating self-made UGCs for the Metaverse, artists on Reitio will take on the role of a producer and by default will be subject to exposure — like how social media creators are producers of their own content, with the eventual goal of establishing a following of their own. The marketability and earnings rate of artists on Reitio will follow a linear relationship in proportion to the usage frequency of the asset packs or templates listed by the artists on the platform itself.
In short, Reitio will be the perfect breeding ground for 3D artists to build their brand and presence, providing them with an avenue to showcase and monetize their skills to eager Metaverse participants across the globe.
(for illustration purposes only...)
Central to Reitio's design philosophy is to offer an intuitive templates-based design experience that anyone can be accustomed to within the space of a few minutes — think of it as Lego bricks, but for 3D assets.
To this end, artists can choose to either develop a new ‘base’ template for potential users to start on, build add-ons on top of an already popular ‘base’, or create their own branded asset packs — each comes with their own implications:
  • Base: Essentially a blank canvas (ex: a car frame) — analogous to a new layer-1 chain. In a similar manner to how a budding layer-1 needs to convince other projects to build on top of it, a new ‘base’ template significantly requires the support of other 3D artists in order for it to flourish. While the creator of a ‘base’ template can theoretically build its components on their own (just like how a layer-1 project can theoretically develop protocols on its own), for it to truly scale towards mainstream usage, a ‘base’ template needs to gain acceptance from the wider Reitio community.
  • Secondaries: Templates built on top an existing base template (ex: a car bumper attached to a car frame). Building on from the analogy above, it would be comparable with layer-2 solutions such as rollups or sidechains (or DApps like Curve, whereby it has other DApps building on top of it). A budding layer-2 still needs to gather enough support for projects to build on top of it — but by leveraging the existing ecosystem of its underlying layer-1, the difficulty of this endeavour is considerably lower if compared to a fresh-from-the-oven layer-1 chain. Similarly, the creator of a secondary ‘base’ on top of an existing ‘base’ will still need to garner sufficient acceptance — but not up to the degree that is required of a ‘base’ template’s creator.
  • Add-ons: Templates built on top of an existing secondary template — the “sprinkler” (ex: a paint job for a car bumper attached to a car frame). Continue recalling the analogy, it would be similar to the DApps that are built on top of a layer-1 (or layer-2). In the way that a DApp’s main focus is on user adoption, the creators of an add-on component doesn’t need to go to the same lengths as the creators of a ‘base’ template with regards to amassing support for it — they just need to make sure that the add-on is good enough for users to incorporate it into their 3D designs.
  • Asset packs: A collection of “finished” 3D assets from the issuing artist (ex: a branded virtual clothing line for an avatar). Although some asset packs might include minor options for customization (as determined by the issuing creators), it is mostly intended to be used as-is without requiring further tweaks from the user’s side. As a result, asset packs would largely be issued as a follow-up item in tandem with promotional events held by established brands, or merely as part of a limited release campaign initiated by independent 3D artists in a bid to enhance their profile and exposure.
modular 3D meshes, at your fingertips (for illustration purposes only...)
Reitio's Lego-like approach towards 3D design gives artists the liberty to choose which areas to specialize in. For instance, an artist could specialize in generating cat ‘base’ templates, while another artist could be well-known for creating car add-ons.
Over time, artists would find themselves carving out their own respective niches, and with a Reitio account, they would be able to maintain their own profile — measurements such as “total templates created”, “total uses”, “average rating”, and other sybil-resistant metrics to gauge an artist’s quality of service — as well as gaining access to their very own “Hegion pod” (more on section 3.6.), a fully customizable virtual space acting as a personal gallery for artists to showcase their best 3D designs.
Since Reitio’s template sorting algorithm (like Google’s search algorithm, but to search for templates on the Reitio platform) will prioritize 3D assets based on their perceived quality, artists would be incentivized to consistently generate high quality creations instead of shipping low quality items for “stat padding” [12] and other detrimental reasons.
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